Videos will always be an indispensable way of sharing information, but motion videos are high in demand because they grab the attention of your target audience. Motion Graphics videos are an amalgamation of design, elements, objects, and text.
Delivering a piece of information through these kinds of videos is the most appealing and engaging way that help your viewers absorb the knowledge. Many video creators are making use of cool motion graphics to add energy and versatility to their respective projects.
Why Do More and More People Prefer Making Motion Graphic Videos?
The information provided through these videos is delivered in the most appealing, compelling, and engaging manner.
Even intricate and complex concepts can be understood most thoroughly.
It’s entertaining to watch the promotional campaigns and publicity of products/services through cool motion graphics videos.
According to the research conducted by Hubspot 52% of video marketers agree that motion graphics videos generate a higher return on investment. Read this blog to learn about the best video motion graphics examples that will encourage you towards the next video project.
The Phenomenal Motion Graphic Video Examples In 2023
1. Airbnb – Reducing Discrimination
Airbnb has recently introduced ‘ Project Lighthouse ‘ most uniquely and appealingly. It’s a new approach taken by Airbnb with a motive to alleviate discrimination and create a space where every member of society is respected equally.
In an explainer video, Airbnb showcases what discrimination looks like and what the brand is doing to get rid of it. The video was well-created with bold colours, calm music, along a very engaging voiceover. It has a storyline where different characters are used with different physical disabilities, and how the company is planning to stop discrimination.
2. Google Cloud IoT Solutions
Discussing technology and technological concepts gets boring in real life. However, conveying a message in a fun and engaging manner encourages more and more people to participate.
To make it enjoyable, Google collected traditional graphics, shapes, and movements so that it becomes easy for people to understand the data collection and storage. Google has made use of constant 2D animations in its videos.
3. Ahrefs Motion Graphics Infographics
Ahref is a widely-known brand for SEO professionals, and it is one of the best all over the world. It makes use of explainer videos because they work best for them.
This video does not have any voiceover. It starts with little transitions, bubbles popping out, and the music is given to every transition.
As soon as the viewer gets engaged with the video the key purpose is stepped in front which is ‘ How will you outrank the competitors ‘? Once half of the video is done, the background takes you on a ride where the entire software is described. You get to know how the automated reports are created, how new keywords are found, what ways to rank on the top page of Google or other SERPs, and how the goals can be achieved in a limited amount of time.
No voiceover means the ultimate focus of viewers is on the motion graphics video. They don’t feel as if they are being advised.
Also Read: The Rise of 3D Animation Studios in Dubai
4. Paypal
This is one of the most favourite motion graphics videos of all time. The video is so simple yet straightforward that everyone gets the complete idea of the video. It might not be as fancy with gradient backgrounds and animations, but it surely does a good job of grabbing the attention of potential viewers.
A simple approach is highly recommended in the finance industry where trust is the most crucial factor in decision-making. The voiceover of the video is synced with text and elements in the video where every single line is understood properly.
The entire focus is on elaborating the overall process of the PayPal application where everything is so simple and easy to understand. Who would want to put their money into an application that they don’t understand or find difficult to understand?
5. DigitalOcean – Simplicity At It’s Peak
Comprehending an intricate product can be extremely challenging. Explaining them in a very engaging yet informative way can be exceedingly challenging for businesses.
But DigitalOcean has done it very smoothly.
Counted among one of the best motion graphics examples, DigitalOcean has used appealing visuals with an exceedingly strong voice-over so that concepts can be easily broken down into digestible formats.
In addition to that, the isometric illustrations and a monochromatic colour palette gave an elegant touch to the overall video.
6. Vice News Tonight – Broadcast
Vice commenced its journey as a digital outsider where the brand set itself apart from other media organizations by showing all types of news to the potential audience. The video is a perfect amalgamation of motion graphics animations and live-action visuals.
This broadcast video did not have any voiceover but the eye-grabbing visuals kept the users engaged and effectively conveyed the message throughout the video. It used clips such as campaigns, tax increments, and immigration to highlight that it also deals with real-time problems. Furthermore, the brand showcased its popularity by displaying the total number of subscribers.
7. The Enneagram – Doug Alberts
This is one of the best explainer videos directed by Doug Alberts, and it was animated by Jonathan Sichak. It explains the different types of personality traits, and how people make use of these traits to interpret the world, deal with their emotions, and relate to one another.
8. Cree Lighting – Better Light, Better Life
This cool motion graphics video was made by Cree Lighting with a perfect combination of uniqueness and engagement. The brand’s utmost emphasis was on lighting where the significance of light was effectively conveyed. The informative and humorous aspects were perfectly mixed.
By making use of an animated character, the video highlighted the struggles in a fun-filled manner. The best part about the video was, it did not look like direct sales.
9. Mediterranio – ILLO
Mediterraneo is a motion graphics video that was filmed by ILLO and animated by Laurentiu Lunic and David Cubitt. The perfect mixture of summer, sea, and cocktails are the primary ingredients of the short video
Different objects were used in the video and the viewers were encouraged to see the Mediterranean culture and vibe in the video. This video was highly liked by people because it was simple, on-point, and short. The text was written perfectly, and the design was impeccable.
10. iTrade Network – Marketplace Exchange
This video uses a show-stopping celebrity voiceover with commendable animations. The white background and limited colours of the video highlighted the primary aspects and workings of a business.
The motion graphics of the video were combined with a perspective animation world, which made it unique. This video used a storytelling approach that focused on order accuracy, traceability, and reduction of food waste.
The viewers were engaged while watching this video because the entire lifecycle of food was shown – from how it was tracked and transported to the tables of consumers. The entire business was explained in just 2 minutes.
Final Thoughts
Motion graphics videos are great for turning ho-hum video templates into an eye-grabbing visual for your target audience. The above-mentioned examples show that a lot of companies are already incorporating such designs and animations into their brand promotions and publicity.
If you are also planning cool motion graphics videos for your next project, then look no further. Framez House’s video strategists are just one call away to help you reach your ultimate objective.
